Magazine Industry News Dentsu Creative Secures Major Expansion of Diageo’s U.S. Trade and Shopper Marketing Account October 23, 2026 Nana By Christopher Cicchiello Enriched and Expanded Report Main Facts In a landmark consolidation move within the beverage-alcohol sector, Dentsu Creative has been selected to lead Diageo’s high-profile U.S. trade and…
Creative Agency Trends A New Era of Marketing Synergy: WPP and Omnicom Secure Coca-Cola’s Multi-Billion Dollar Global Account October 23, 2026 Lina Irawan In a seismic shift that has rippled through the global advertising and media landscape, The Coca-Cola Company has concluded its highly anticipated, months-long media agency review. The result is a…
Creative Agency Trends The Great Beverage Agency Swap: How Omnicom Secured Coca-Cola’s U.S. and Canada Media Account in a Stunning Industry Realignment October 23, 2026 Nana Wu By Seb Joseph and Michael Bürgi Published: October 22, 2026 Main Facts The global advertising and holding company landscape has witnessed one of its most dramatic chess matches in recent…
