Creative Agency Trends The AI Contractual Revolution: How Generative Tools and "Agentic" Workflows Are Rewriting Agency-Client Agreements September 12, 2026 Pevita Pearce By Kimeko McCoy Published September 10, 2026 Main Facts: The Shift Toward Software-as-a-Service and Contractual Evolution The advertising and marketing industries are undergoing a fundamental structural transformation. Driven by the…
