Social Media and Trends Escaping the Algorithmic Treadmill: Why Brands Must Pivot from Trends to "Owned Shows" October 12, 2026 Rifan Muazin In the hyper-accelerated world of short-form video, brands are currently caught in a high-stakes paradox. Platforms like TikTok, Instagram Reels, and YouTube Shorts have become the primary battlegrounds for consumer…