Publishing Data and Analytics The End of the Generalist: How AI is Forcing a Radical Identity Crisis in the Agency World October 8, 2026 Siti Muinah October 7, 2026 — The traditional agency model—long predicated on the “generalist pitch” of broad-spectrum consultancy and labor-heavy retainers—is facing an existential reckoning. As generative and agentic AI models gain…
