Publishing Data and Analytics The Salesforce-Braze Megadeal: A New Era of Martech Consolidation or a Trap of Ecosystem Lock-in? October 26, 2026 Jia Lissa By Ronan Shields | October 26, 2026 In a move that has sent shockwaves through the marketing technology sector, Salesforce announced on October 20, 2026, that it has entered into…