Creative Agency Trends From Indifference to Affection: How Sheba’s New Campaign is Rewriting the Rules of Cat Ownership and Brand Loyalty October 22, 2026 Iffa Jayyana Main Facts In an ingenious play on the universally recognized—and often frustrating—aloofness of our feline companions, premium cat food brand Sheba has launched a global social-first initiative titled "Ignored to…
