Publishing Data and Analytics MAGNA Media Trials and Warner Bros. Discovery Study Highlights How Shoppable TV Ads Turn Viewers into Buyers September 27, 2026 Rifan Muazin To address this persistent industry challenge, MAGNA Media Trials, in strategic partnership with entertainment giant Warner Bros. Discovery (WBD), has released a comprehensive new research report. Titled “Closing the Gap:…
Publishing Data and Analytics Bridging the Gap: How MAGNA and Warner Bros. Discovery Are Transforming TV Buzz Into Brand Action September 12, 2026 Rifan Muazin NEW YORK, NY — In an era where streaming has firmly cemented itself as the dominant medium for entertainment consumption, the television advertising landscape is undergoing a radical transformation. Traditional…
